1. Dell’s latest ‘green’ policy is ‘carbon offset’, whereby customers are given the choice to pay a little more (and I mean little) when they purchase a Dell product. They or, rather someone else on yours and Dell’s behalf will plant a tree for you. Carbonfund is one organisation Dell is using. Closer inspection finds that this outfit purchases carbon offset by supporting carbon reduction projects. Although they are short on the detail one assumes this could be anything from wind farm funding to tree programmes.
2. Dell prides itself on the efficiency of its recovery, or “take-back”, process by which it undertakes to collect and responsibly dispose of hardware once items are no longer required. Overall, Dell recovered about 72 percent more product in 2006 than 2005 but the reluctance of consumers to return kit has left Dell puzzled.
“Business is easier as they’re on the [environmentally responsible] block too but the take-back on consumer has been woeful,” said Dell UK general manager Josh Claman in a recent meeting with UK press.
3. Dell has developed a PC that reduces energy consumption (passive cooling will reduce needs for fans) and cuts the amount of lead used in its construction. Apparently, the electronics giant was pretty much forced by the EU to come up with the OptiPlex GX280 in order to comply with the politics of the Reduction of Hazardous Substances directive. EU directives do work!
This green thing does seem to be catching on …. at last (sigh)!