Dell’s ‘green’ agenda.

greening computers

Delling about;

1. Dell’s latest ‘green’ policy is ‘carbon offset’, whereby customers are given the choice to pay a little more (and I mean little) when they purchase a Dell product. They or, rather someone else on yours and Dell’s behalf will plant a tree for you. Carbonfund is one organisation Dell is using. Closer inspection finds that this outfit purchases carbon offset by supporting carbon reduction projects. Although they are short on the detail one assumes this could be anything from wind farm funding to tree programmes.

2. Dell prides itself on the efficiency of its recovery, or “take-back”, process by which it undertakes to collect and responsibly dispose of hardware once items are no longer required. Overall, Dell recovered about 72 percent more product in 2006 than 2005 but the reluctance of consumers to return kit has left Dell puzzled.

“Business is easier as they’re on the [environmentally responsible] block too but the take-back on consumer has been woeful,” said Dell UK general manager Josh Claman in a recent meeting with UK press.

3. Dell has developed a PC that reduces energy consumption (passive cooling will reduce needs for fans) and cuts the amount of lead used in its construction. Apparently, the electronics giant was pretty much forced by the EU to come up with the OptiPlex GX280 in order to comply with the politics of the Reduction of Hazardous Substances directive. EU directives do work!

This green thing does seem to be catching on …. at last (sigh)!


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5 Responses to Dell’s ‘green’ agenda.

  1. Wish I’d known about it a few months back, when I started building my new PC.
    I’m wondering when printer manufacturers will start building printers that don’t put millions of expensive cartridges into land-fill sites? When will they build a simple Volkswagen Beetle type printer that you just keep filling up with ink?

  2. matt says:

    That’s the problem with capitalists. They believe capitalism will die if they don’t design in obsolete-ism. So many stories of this over time. The light bulb being an obvious one. That’s why I love these EU directives that look to force manufacturers to take back old equipment and therefore build in the cost of the FULL life cycle of a product they produce.

  3. keithsc says:

    Yet the servers which power the Internet are using massive amounts of electricity in ever increasing quantities.

  4. matt says:

    Indeed they are … we’re communicating ourselves out of existence! 🙂

  5. Pete Smith says:

    I’ve bought two machines from Dell in the last year or so. There was nothing durin the ordering process that mentioned a scheme for recycling old equipment. I was obviously too late for the offset scheme, I didn’t have the chance to reject it on principle.

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