Sainsbury’s recycling initiative


Sainsbury’s launches free battery/mobile phone/printer cartridge recycling service. Sainsbury’s will be the first retailer in the UK to offer customers a Freepost battery recycling service. This is going to be the only scheme of its kind and is expected to save 2,500 tonnes of batteries going to landfill every year.

From November, Freepost envelopes have been available in stores nationwide to allow customers to send off their old batteries, as well as mobile phones and inkjet printer cartridges, all of which will be re-used or recycled.

This scheme is part of the supermarket’s four-pronged attack to help customers cut down on their household waste. The battery recycling service follows the recent launch of Sainsbury’s recycled orange carrier bag and compostable packaging saving 10,050 tonnes of plastic every year. Earlier in the year, Sainsbury’s also launched state of the art recycling banks at its stores to allow customers to recycle a greater amount of items.

While the average household uses 21 batteries a year, which is 25,000 tonnes of batteries annually, equivalent to 150 Jumbo jets, the UK only recycles 1,000 tonnes of batteries every year. This new scheme is expected to increase this number significantly. They are doing this with the firm Wrap, who are very involved with materials recycling.

Haven’t noticed this service down at my local Sainsburys. Will be looking out for it next time I drag myself down there. ๐Ÿ™‚

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8 Responses to Sainsbury’s recycling initiative

  1. Pete Smith says:

    No sign of it at our local Sainsbury’s either. And I can’t find any reference to it on the WRAP web site. Where did the info come from?

  2. matt says:

    Someone on another forum found out about it. By off chance when searching for an image for this post I found the lovely graphic above and thought I’d look more closely at the site that produced it. Turned out to be Wrap, with an announcement about Sainsburys!!

    Sainbury’s announcement here;

  3. matt says:

    I have sent an enquiry off to a Melanie Etches at Sainsburys to see if this scheme is in actual fact running yet and if so, how widely. I await her reply.

  4. Pete Smith says:

    Melanie Etches? Is that a name or a statement?

  5. earthpal says:

    I don’t know much about Sainsbury’s recycling services but I do know a good school that is setting a fine example for its students. In fact, it’s the students themselves who are setting the standards.

    The primary school that my children attend collects ink cartridges, used stamps and old mobile phones for recycling. The school’s team of *eco-warriors* (all kids) have placed posters at various points across the school to plug their initiative and get people recycling. Good eh?

    It’s important to make recycling/re-using become a routine part of daily life for them…so that they know no different.

  6. matt says:

    Very good & yes kids of today are seeing recycling as something ‘normal’ to do. Someone has to!

    I have enquired via email to Sainsburys about this recycling initiative. I’ve been passed from ‘press’ enquiries to ‘customer services’ & possibly to something called The Knowledge Team ๐Ÿ™‚ . That was a couple of days ago. I’m guessing that their initiative is in a box somewhere, sitting on a truck, broken down in a layby, with the driver asleep at the wheel. Ho hum.

  7. matt says:

    Received today from Sainsburys;

    ‘Dear Matthew

    Thank you for contacting us. Please accept my apologies for the time it has taken to respond. I note from your email that you would like information on our battery, mobile phones and printer cartridges recycling service.

    We have wanted to offer customers a battery recycling service for some time now. Until recently there has not been a company that recycles batteries in the UK and the nearest available service provider was in southern France.

    We now offer this service and should be available in your local store. Please speak to a member of management the next time you shop with us. They will be more than happy to help you with this matter. Once again, thank you for taking the time to write and for your interest in our recycling service.

    Kind regards

    Susan Love
    Sainsbury’s Customer Services’

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