At last – an electric car that looks cool.


The British car company Lotus has teamed up with a Californian design company, Telsa Motors to create an electric sports car. These racy electric cars which are faster than a Porsche (0-60 in 4 sec.) and have a range of 250 miles per charge(!) start to roll off the production line April 2007 and won’t be available this side of the pond until 2008. Still, you’ll need to be wealthy to own one. The price tag? A whopping £50,000!!

As the founders say themselves, ‘We consciously chose to develop a high-end sports car as our first car in order to develop the “performance DNA” from which we could create other electric vehicles. Our next model will leverage the Tesla Roadster‘s technology, resulting in a less expensive sports sedan that we can sell at higher volume.’

Still, they have the celebs queuing up to own one of these cool looking eco cars. They are obviously on the right track. To quote the founders again, ‘Historically, it seemed to us that electric cars had been designed by people who thought we really shouldn‘t be driving at all – but if we must, we should suffer every minute of it. Electric cars have had terrible range and embarrassing styling. To those who say electric cars have been tried and failed we say, of course electric cars won‘t catch on if no one actually wants to drive them.’

Check out the following BBC visual report.

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7 Responses to At last – an electric car that looks cool.

  1. inel says:

    Pretty cool. Fashion can change the world faster than governments can regulate!

  2. inel says:

    BBC report is worth watching. On my blog I just posted an interview with Elon Musk that you might find interesting.

  3. matt says:

    Wow, that dude is ambitious with a capital ‘A’!

    Thanks for highlighting this inel. I’ll wait for Model 3 then but, I suspect he’ll have also attained his venture capitalist goal of flogging it off to Toyota or one of the US big 3 by then.

  4. inel says:

    Ambition is fine as long as it does not harm people. Entrepreneurs are necessary, VCs too, to launch projects that would remain inside engineers’ heads otherwise!

  5. neath says:

    It is an exciting time. The sad part is that we could have been here decades ago. In the next few years we will be seeing lots of alternative vehicles available to consumers and the eventual switch to non fossil fuel burning vehicles is going to come much faster than anyone might be seeing right now.
    When someone comes up with a truck that can carry a cross country load on one charge it will be game over for gasoline.


  6. matt says:

    Yes, I’m beginning to think the same thing, that the switch over to electrics and going to happen faster than anyone currently realises. Exciting times indeed.

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