The marketing men are on the march into blogworld. They have decided that they need to know what we’re all saying. God knows why! Your privacy on the web, what you say and do, while always open to analysis is now getting the ‘spider’ treatment. Market researchers & their computer wizz kids have designed ‘crawlers’ to search through the blogsphere.
To quote Biz360, ‘Our recently announced MediaSignal™ for blogs extends our weighted-reach metric for traditional media to a collection to over 32 million blogs. Combined with our tone analysis offering, Point-of-View Sentiment®, which combines the best of human intelligence and automated technology, we’re able to provide clients with positive, neutral and negative impressions of their brands, spokespeople, messages, market issues, trends, etc. across print, online and broadcast news and social media.’
Biz360 and the like are only making money on the back of the corporates (paranoid?) desire to know what everyone out there is saying about them. Of course, if they decide they don’t like what they hear, they may decide to get nasty. Guess who will be their next port of call.
The message from the blogshere ……. They should learn to chill, relax, kick back, get a life. Go read a book beside the pool and … forget about work. For if you don’t, your work could begin to control you!