A £2 cappuccino gives the coffee bean farmer just 2p. The film Black Gold by Londoners Nick and Marc Francis has exposed the injustices woven into the coffee industry. It has rattled the cages of coffee executives the world over. The last thing they want is for their customers to get a conscience.
Interestingly even the Fairtrade label doesn’t come out of this well either. The bottom line is that farmers are too far removed from their customers. In other words, their potential profits are stripped out by middlemen and markets are directed by just four big multinationals.
The film is due to open in the UK on June 8th.
“REMARKABLE – A moving but scandalous story. Black Gold has extraordinary power”