Nine months ago The Coffee House reported on the Coolearth initiative to ‘save the Amazon’. Johan Eliasch, Cool Earth founder decided that debate between governments about climate change was getting us nowhere. He decided to act by dipping into his millions earned from his business interests and buying up a significant chunk of Amazonian rainforest from an American timber company.
This has been set aside for protection from development. There has however been some criticism that Mr Eliasch caused local unemployment by closing the timber mill. There were also noises from Coolearth about public involvement via the internet but it all went very quiet.
Now they’re back and Sky TV were reporting yesterday on the coolearth project from the land purchased by coolearth in the Amazon, with a representative there to show case their project.
Coolearth were keen to show that they’re supporting the local people with various initiatives. Land already cleared in the past is to be replanted but some is to be used for a local village’s expansion, housing and the like. It seems coolearth have started listening to their critics.
Yesterday’s media coverage was mainly about getting you out there to sign up to coolearth’s ‘buy an acre of rainforest’ campaign. That’s right, for £70 you can own an acre of the Amazonian rainforest within the holding owned by coolearth.
OK. It’s an extension of the adopt an animal idea but, Mr Eliasch remember has already bought the land. So …. well, sorry but I don’t get it. Do you?
The new coolearth website is ‘down’ at the moment. Their original one is here.
John Eliasch also tells Sky News what got him into the environment thing. Article here.