Google backs energy saving plan.

‘Search engine giant Google and US semiconductor firm Intel have thrown their weight behind a massive scheme to reduce carbon dioxide emissions’, reports the BBC.

The initiative is an extension of the World Wildlife Fund’s Climate Savers program, which helps companies to reduce their harmful greenhouse gas emissions. Manufacturers who agree to the climate-saving program agree to design, produce and sell equipment that meet the US Environmental Protection Agency’s Energy Star standard of 80% initially. That will rise to 90% by 2010.

Computers and other IT equipment have been blamed for causing as much global warming as the airline industry.

In the UK, a new government taskforce has been formed to develop individual computers which use 98% less energy than standard PCs.

More here.

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12 Responses to Google backs energy saving plan.

  1. Pete Smith says:

    After looking at the list of participants in this initiative, I found myself being a bit confused. I could understand why the likes of Intel, IBM and Hitachi signed up, they make the hardware so have control over component design and consequently over energy efficiency. But Google, Yahoo and Microsoft? These guys supply software and services.
    It seems that there’s a lot going on behind the scenes at Google. They have a team working on power supply efficiency
    They’re also doing research into programming efficiency, exploitation of multiprocessors, and storage hierarchies

  2. earthpal says:

    Greenpeace (that pressure group that The Coffee House loves to hate) campaigned long and hard for Apple to Green up their game. And although (as is the norm with Greenpeace) there was some controversy, Apple did, as a result, improve their act.

  3. Pete Smith says:

    Hi earthpal, speaking personally I don’t hate Greenpeace, I even give them a monthly direct debit, and they send me an occasional invite to a guided tour of the Rainbow Warrior. I don’t even hate Friends of the Earth.
    What gets my goat about these NGOs is their black ‘n’ white view of an increasingly grey world. If it’s nuclear or GM, they’re against it, regardless of the details of the science.

  4. matt says:

    Yes, I agree with Pete that ‘The Coffee House’ doesn’t ‘hate’ Greenpeace. They have a very important role to play as agitator and are one of the originals, particularly on a global scale. But we do not hesitate to criticize where we feel criticism is due.

    Even NGOs need to be monitored!

  5. earthpal says:

    I was only teasing you guys. Sorry. I will learn how to ‘do jokes’ properly one of these days.

    Yes, absolutely NGO’s need to be monitored too.

  6. matt says:

    Oh you are naughty. šŸ˜‰

  7. Pete Smith says:

    Yeah sorry earthpal, we’re a humourless crowd šŸ˜Ž

  8. earthpal says:


    You’re not really humourless. You have a dry humour that I love. And more importantly, you provide a great “Green” service.

    Keep at it. We need you. šŸ™‚

  9. Pete Smith says:

    This environment stuff is so depressing, if I didn’t try to have a larf now and again I’d end up slitting my wrists. šŸ™‚

  10. matt says:

    Since this post is about Google, when one puts the words ‘environment’ & ‘depression’ into its search engine we come up with ‘Environmental causes of depression’.

    As it points out; ‘Environmental causes of depression are concerned with factors that are outside of ourselves.’

    While they use the word ‘environment’ in a different context, there is a relationship here. Many problems with the environment seem to be out of our control; we appear to have no influence over resolving those problems.

    This can in turn affect ones own state of mind. It’s important therefore to focus on solutions for environmental problems. They are out there but, no one individual should expect to resolve them themselves or indeed, bear the weight of those probems upon their own shoulders.

  11. Pete Smith says:

    I agree. In his conclusion to an excellent article reviewing the background to the various Peak Oil scenarios, Jonathon Gatehouse says this:
    “Most people spend their lives trying to avoid the issue of their mortality. Staring into the abyss is only bearable if you have a way to avoid falling in. If scientists, thinkers and politicians really want the public to pay attention to a pressing problem, they’d best find a way to offer some hope along with the fear.”

  12. matt says:

    Yes, best not to be caught like a rabbit in the headlights …. of doom & gloom.

    Does no one any favours, especially oneself!

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