This morning, the latest copy of Worldwide Fund For Nature’s supporter newsletter, WWF Action, flopped through the letterbox. This is a special ‘Campaign For One Planet Living’ edition, with lots of helpful hints and tips on reducing your ecological footprint.
Sadly, the ‘Reduce, Reuse, Recycle’ mantra seems to been missed by whoever made the decision to mail the magazine in a polythene bag. In common with many others, my local authority will only accept plastic for recycling in the form of bottles; not jars, boxes, bags or film, just bottles. This possibility is grudgingly acknowledged in a small note on the back of the bag. I am urged to recycle the polythene, but if this is not supported by my local council, I should post it back to the company in Norwich that made it, and they will recycle it for me.
How crap is that? A leading environmental NGO posts its stuff in plastic bags. Recipients can’t ‘Reduce’ because they have no control over it, apart from cancelling their membership. They can’t ‘Reuse’ because the plastic is so flimsy it’s no good for anything useful once it’s been opened, even if it survived the postal service intact. They can only ‘Recycle’ by posting the trash back where it came from. More cost, more waste.