There’s been a lot of disagreement about the Live Earth project, its motivation and usefulness. There’s always room for a bit more.
Off-Grid journalist Brendan Montague tells the tale of how British environmentalists who first conceived the idea of a climate change concert were forced into the margins and their attempts to reduce carbon emissions replaced with a series of hopeless gimmicks.
They claim Live Earth became a huge PR-driven machine with multi-national companies who have disputable green credentials – like Smart cars, Pepsi and Philips – jumping on the green bandwagon. With Al Gore, eager to maintain the momentum of his ‘Inconvenient Truth’ vehicle, also clambering on board, the project became “a monster with the organizers handing over £1million just to off-set the carbon being generated by 100 acts flying to seven cities”.