Romania has the answer to global warming.

Romania has been suffering from heatwaves this summer leading to dozens of deaths. The Lipton Tea company has come up with a novel idea … on the street cooling off showers! If it was Lipton Tea coming out of those shower heads I’d be popping in and out of there all day. 🙂

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7 Responses to Romania has the answer to global warming.

  1. the Grit says:

    Hi y’all,

    Now that’s a head turner! My assumption was that you Brits would turn your noises up at Lipton Tea, the way the French do at, well, any food product from the US. Considering that the afore mentioned product is one of the foundations of Southern Culture, I’m having one of those pithy moments over this news! Of course, we drink ours cold and with lots of sugar, but, what the heck, I’m basking in the cross-cultural glow.

    Oh, while I’m at it, why don’t y’all, as in Europe, have air conditioning?

    the Grit

  2. matt says:

    Grit

    A little history lesson;

    Thomas Lipton, from Glasgow Scotland was responsible for bringing us the Lipton Tea brand, way back in the 1890s. Queen Victoria liked Lipton tea so much she knighted Lipton in 1897. More here;

    http://www.gol27.com/HistoryTeaCeylon.html

    And the article above refers to Romania not the UK. The hint is in the title.

  3. Nickoli says:

    Actually, most of do turn our noses up at Lipton “Tea”: tea should be served hot, and Lipton Ice isn’t. I tried southern US “tea” when I visited a few months ago, anf it was just all kinds of wrong: weak, cold, and sugary.

    In the UK, we don’t have air conditioning because until the last couple of years, we’ve never needed it. Hotter areas of europe are more likely to have air conditioning, but they also tend to have things like seistas to sleep through the hottest parts of the day, and/or houses designed to stay cool in hot weather (build a house of thick stone and it’ll never be hot on the inside).

    Romania is quite a poor country – it was behind the iron curtain during during the cold war years and non of these places have fully recovered yet economically.

    Also, air conditioning is really bad for the environment, actually causing global warming.

  4. Pete Smith says:

    I can’t remember seeing the Lipton’s brand on sale in the UK. It’s the kind of tea you buy when self-catering in Spain or somewhere similar, when you’re desperate and there just isn’t anything else. We take our own tea bags with us now (Twinings Breakfast Blend).

    Interesting point about house design. British house builders are still trapped in the mindset of the UK being a Northern European country with a climate to match. So we still build traditional houses with bedroms upstairs, unlike for example the Portugese who sleep downstairs where it’s cooler. We aim to maximise solar gain, with masses of south-facing glass, and then wonder why buildings get so hot and need aircon.

  5. Tom Himpe says:

    hey, does anybody know which agency is responsible for this campaign?

  6. matt says:

    The Communist Tea Party.

  7. Pete Smith says:

    Matt, not many communists in government in Romania nowadays.

    Tom, in 2003 Unilever (owners of the Liptons brand) formed a 50/50 joint venture with Pepsico to apply Pepsi’s marketing expertise to the iced tea market.

    http://www.foodnavigator.com/news/printNewsBis.asp?id=18257

    Global sales of ready-to-drink ice tea are estimated at $23 billion

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