Guardian Environment reports today on a Guardian/ICM poll which shows that taking action against climate change matters more than tackling the global economic downturn.
When asked whether tackling the environment or the economy – given global economic problems – should be the government’s priority, 52% said the environment and 44% said the economy. That contradicts the widespread assumption that environmental issues are seen by voters as a luxury to be put aside in tough economic times.
But the poll, reflecting findings in earlier surveys, also shows people want the government to sort out the problem rather than take on responsibility themselves.
While most people place the environment ahead of the economy as a national priority, only 19% say they would actually choose to pay more for a more expensive environmentally friendly product while shopping. Far more people, 58%, would buy a cheaper alternative, even if it was less good for the environment.
The solution; environmental options shouldn’t be the alternatives but become main stream via legislative and quality controls. Then consumers will benefit from costs driven down by economies of scale.