Some good news from the M&S food chain. Over the last 6 weeks use of disposable plastic shopping bags by their customers has dropped by 80%! This is thanks to their policy of charging 5 pence per bag and their promotion to encourage shoppers to use their ‘life-time’ bags instead.
Their campaign was run very responsibly, involving a combination of advertising, instore promotion, free giveaways of their life-time bags and plenty of warning of the change of policy. You now have a choice; bring a bag along for your shopping or, buy a life-time M&S bag for 10p. A disposable will cost you 5p.
The Coffee House says, ‘Well done’ to M&S. We understand that the government is now looking to push the other large supermarkets in the same direction.